Design

Do You Have a Brand?

Do You Have a Brand?

When most people think of a brand they think of a logo, but a logo is actually just a small part of a brand identity. For example, if I tell you that an advert features the colour red without any more information a number of possible brands will spring to mind. If I then tell you there is yellow writing, with a red background and it’s a fast food chain, you’ve probably guessed it’s McDonalds. This is an example of fantastic branding – these colours are used so consistently that the mere mention of them brings to mind the brand, without…